Rationale
Within this
propaganda poster we aimed to employ the three devices of glittering
generalities, testimony, and plain folks. Testimony was utilized in the form of
a quote given by George Washington which greatly appeals to the poster’s sense
of ethos, giving it great credibility by reference of this significant
historical figure. The quote mentions ‘every country’ which correlates to the
large image centered in the poster. Next to the globe, glittering generalities
were used in describing knowledge as a key to ‘global peace’ and is a tool of
‘power’. The poster then makes a call to action below with its main purpose of
advertising the hashtag #knowledgeispower which gives readers more information
about the organization. Finally, the poster employs the plain folk device by
extending the ability to be knowledgeable to ‘everyone’, suggesting that all
have an equal opportunity to learn more and transitively attain power.
Throughout the poster, there are variations of font size and color, the most
bolded and attractive being the term ‘Knowledgeable’ as that is the main
learner profile that is drawn attention to. It is the only term in red font
color and is the largest relative size on the page, making it very memorable
for viewers.
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