Paper 1 Structure
Introduction:
‘The Great White Fleet’ is a
newspaper advertisement written by a steamship company in the early 1920s,
coinciding with the peak of the age of Colonialism, attempting to sway wealthy
American readers to take an exotic trip to the Caribbean islands. On the other
hand, ‘Squatter Take on Developers’ is a newspaper article in the Miami Herald
written in 2007, a more contemporary text, discussing the injustice in
speculators’ exploitation of islanders to occupy their rightful properties.
Both texts discuss vacationing in the Caribbean islands and target the same
audience; however, Text 2 has an awareness of the atrocious events that
resulted from colonialism and draws a parallel from present issues to those of
the 1920s, the context of Text 1. Text 1 entices readers to take a striking and
glamorous trip, and arguably glorifies such an excursion for economic purposes,
while Text 2 brings to light the injustices natives face as a result of
developers placing economic cost of gaining Oceanside residences over the human
cost of exploiting poor, urban communities.
Audience
and Purpose:
Audience
is the same, but the purpose vastly differs
· Text 1: Audience- Wealthy
and social elite. Could be in a common newspaper. American passengers. Purpose-
To advertise the fleet ship and its summer trips to people of higher class. Marginalizes
and excludes middle class and lower classes. Puts location as “exotic”
appealing to the common consumer.1922: Colonial Lens
· Text 2: targeted towards
American and European retirees coming to the Caribbean islands. Purpose- to
make people aware of the in justice occurring to the natives; shed light on
their lesser known perspective from the issue. 2007: Post-colonial
Content
and Theme:
· Text 1: “The Great White Fleet” was a navy
battle fleet. Using this name sells to the audience and makes the fleet sound
reputable - also includes a sense of nationalism
· Text 2: Reveals the plights
of the islanders and evoke a sense of sympathy for the repeated cycle of colonialism
occurring in the area
Tone
and Mood:
Clearly,
the tones are largely contrasting since texts differ in the ultimate meaning
they would like to convey.
· Text 1: Exclusive tone-
clearly only speaking to the target audience. Because the tone is exclusive and
seems to only target the higher class, it makes people outside of the target
audience “crave” what this advertisement is trying to sell. Happy
and enthusiastic mood- encourages the audience
- Text
2: When in regards to the “squatters” we see an indignant tone at the
situation we have forced them to. Which results in a mood of pity. When in
regards to the companies of developers and real estate agents, we see a
tone of annoyance at their money grubbing actions that have displaced and
harmed so many less fortunate. Mood of rage from the audience.
Stylistic
Features:
While
one is a highly visually based advertisement, the other is a newspaper article
· Text 1: very pictorial;
ethos; imagery; glittering devices; vague language
·
Text
2: The style and structure follow that of a newspaper. It uses the following to
manipulate the viewpoint of the reader; Testimonial, Plain Folk, Card
Stacking, Source manipulation, and Glittering Generalities; Lit devices
include; Imagery, weighted diction, Alliteration, hyperbole; All
of this is done to sway the reader towards a more liberal viewpoint
You did a good job in placing both texts in context and explaining them both and their purposes. You also showcased the contrasting themes efficiently. With that being said, your thesis does not establish how or why both these advertisements do what they do and most importantly does not establish the "so what". With that being said, the texts are both presented in a very good and clear manner. The organization is also good.
ReplyDeleteOverall, your introduction is effective in summarizing what you're going to talk about and it is well grounded in the two texts with the 'so what'. You also include comparative language throughout your introduction, with focus on the 2 different perspectives. However, you don't really establish a clear thesis that identifies the common theme.
ReplyDeleteYour outline is very well written and establishes all the main points that you had to include, but maybe focus more on the "so what" aspect of your thesis to further enhance it. But overall, really good job, you were able to efficiently establish all the main and comparative elements.
ReplyDelete